DISPATCH
“Patch Parties”

Summary

Patch Parties are a summer tradition that brings DISPATCH fans together to create unforgettable memories through pre-show experience. Partnering with local breweries (Victory Brewing, Hot Plate Brewing Co., Starr Hill Biergarten), we create exclusive brews that add a immersive touch to the party. Attendees can also enjoy limited edition merchandise, designed to commemorate the occasion and give fans the opportunity to skip the long venue merch lines. Patch Parties also features live music from local artists and a “postcard” station where community members can send free postcards to their friends a family. Each year, this combination of craft beer, bespoke merch, and local talent makes these events an annual tradition for DISPATCH families, fostering a sense of community and leaving attendees with lasting memories.

What Niinteen Did

  • Concepted and executed DISPATCH’s “Patch Parties” community event strategy for their Summer Stops tours, held at Red Rocks, Wolf Trap, Tanglewood, and 930 Club. The series has averaged over 1,000 RSVPs.

  • Managed white label beer partnerships with Victory Brewing, Hot Plate Brewing Company, Rising Tide Brewing, and Starr Hill Biergarten to create exclusive “one-of-a-kind” brews that DISPATCH fans have come to call collector’s items.

  • Oversaw event logistics, venue communications, and day-of-event management to ensure a smooth experience for DISPATCH fans.

GNC Livewell

Summary

As the Social Media Lead for GNC Livewell, niinteen managed the brand’s presence across META, Instagram, TikTok, and X, developing and executing social first strategies to build awareness around marketing initiatives and brand awareness. Niinteen would create detailed monthly content calendars, work with the in-house creative team to produce engaging “social first” content, and collaborate with influencers and brands to enhance the brand’s reach and impact. Balancing innovative content creation, UGC style content, and strategic planning, we analyzed performance metrics to refine their approach and ensure that content aligns with GNC’s initiatives.

What Niinteen Did

  • Spearheaded influencer program with Maxroll mega creators Rhykker , Wudijo, SeattleWitch, and Raxxanterax during the Diablo 4 release generating 3.4M+ impressions on Twitch and $1.2M+ in revenue through affiliate codes.

  • Captained national organic social media campaigns across platforms including META, TikTok, YouTube, and X, engaging 3.5M followers and driving 60% community growth within one year, with an average engagement rate of 5% .

  • Developed strong relationships with third-party influencers (GHOST, RAW, UBER, WWE) to collaborate on social content partnerships, increasing organic reach by 160% over the course of a one-year test period.

Love Light + Melody

Summary

In support of Love Light and Melody’s 100 for 100 campaign, niinteen managed the brand’s presence on META and Instagram. We developed and executed social-first strategies to increase monthly donor counts with the goal of reaching 100 monthly donors. Our direct messaging and inspiring content kept donors informed about fundraising goals and the impact of their contributions on the children of Ileana’s School of Hope in La Chureca, Nicaragua. Over a three-month period, Love Light and Melody achieved their 100 for 100 goal, unlocking $100,000 in funding for the school from an anonymous source. Social was a huge part in that sucess as we built awareness to non-followers and generated a direct impact to the monthly donor count.

What Niinteen Did

  • Developed a social-first content strategy for LLM with high-quality video and photo content, showcasing stories from Ileana’s School of Hope in La Chureca, Nicaragua.

  • Created assets aligned with Love Light + Melody’s brand guidelines and communicated the challenge’s timeframe and impact.

  • Managed monthly calendars to balance direct messaging with inspiring content, driving strong engagement and awareness.

tidypiratedan

Summary

A fun and creative way to dive into my passion for content creation, blending gaming and music in exciting ways!